Midday Riffs: Don Tapscott, Knowledge & the Suite Life

“A blues riff is a brief musical phrase that is repeated, sometimes with very subtle variations…”

–Albert Murray, Stomping the Blues

Did you know Don Tapscott plays the Hammond B3 organ? Don’s commentary always makes good sense to me because I “hear” where he’s coming from. His ideas on collaboration are applied on the Hammond B3, that’s what music is – applied knowledge.

Watch this 5-minute video of Dan, Making Internal Collaboration Work, on McKinsey’s site. There are a couple of things I really like:

  1. Collaborative decision management: Don says we should think of social media tools – blogging, ideation tools, jams (more on that later), etc. – as the “new operating systems for the 21st century enterprise.” He says, “these are the platforms upon which talent – you can think of talent as the app – works, and performs, and creates capability.”
  2. Knowledge: rather than viewing knowledge as something we should contain once a valued employee (in Don’s example) leaves a firm; we should view knowledge as an “infinite resource.” We should not try to contain it but should use knowledge to collaborate.
  3. Collaborative suites: facilitate the movement of ideas within and across sectors.

Brilliant! But then, Don’s a musician and so he “gets” the notion of working collaboratively.

My take:

1. What I really like about this is that it is user-friendly; it invites participation in the decision-making process.  At every point of integration — where ideas come into contact with one another — there is the opportunity to forge deeper meaning and more complete understanding. You can get to best practices doing this. From novice to expert, ideas are cultivated and expressed. This yields the ultimate “buy in” because everyone’s voice is validated; it’s democracy in action, it’s jazz. Think about jazz as an open platform and the saxophone as a tool. You can give the horn to a novice and the music created will sound a certain way and serve a certain purpose. Now, give the same horn to a virtuoso…

Sonny Rollins performing, “St.Thomas”

2. Containment conjures images of the Cold War and the ideological battle between the United States and Russia as we tried to “contain” the spread of communism. Here’s the thing, democracy “won” by spreading the idea of free and open societies. When knowledge is freed — when it is thought of as an “infinite resource” — it works the same way and for the same reason, collaboration has a multiplier effect. Ideas regenerate and penetrate barriers, both real and perceived.

3. Musical suites are collaborative extended works, divided into sections or themes that are connected by transitions. While each segment could stand alone, it does not; instead, each part is integrated into a unified whole via carefully considered, nuanced transitions. I can imagine Don’s collaborative suites working the same way, connecting related and/or seemingly disparate ideas drawn from different segments of an organization into a unified elaborate whole. The processes developed to do this work help businesses cultivate ideas and create a culture for so doing.

My all-time-favorite suite is Duke Ellington’s, The Queen’s Suite … Here’s the most popular segment, “Single Petal of a Rose” 

…so, now I’m off to think about assessments. Why?

Because if social media is a “platform upon which talent works”; then, we learn can learn much about the nature of work, skills required to perform tasks and efficiencies, and the way in which these skills lead to or support desired outcomes. Lots of transference in the educational sector regarding testing and school, student, and teacher assessments. But for now, check out this video of Jimmy Smith, playing “Back at the Chicken Shack” … I’d love to know the back story on that… and Don, this one’s for you. Keep swingin!


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